This is a sample research proposal on Business:
Part 1: Background
The Business environment consists of a microenvironment and macro-environment. The microenvironment comprises the forces close to company and affect its ability to serve the customers, such as suppliers, competitors, labour market, financial institutions, and etc. The macro-environment “can provide and overall picture of the variety of forces at work around an organization”, they conclude political, economic, social-culture, technological, and legal influences (PESTEL)( Johnson and Scholes, 2002, 134). Those forces affect a wide variety business and influence not only local and national sources but also from international development.
Actually, microenvironment and macro-environment become intertwined and have repercussion each other. For example, IT development converted the whole society greatly, not only the type of doing business has been changed dramatically, but approaches of management within the business in every level have been more different comparison with traditional ways. Moreover, the change provides more business opportunities, in the same time, it is inevitable to follow more threats in the business. So it is vital importance to realise the complex business environment and cope with all sort of challenges in order to satisfy the customers and maintain businesses successfully. (more…)
